Development work
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The creative process is rich in ideas – all contributing to the finished product
These designs helped the decision-making process between designer and client.
Web banners, covers and logos are especially prolific in development work.
A few samples are provided here. This will be continually updated to show
diversity of work.and possibilities at a client's disposal.
Drafts
'Competence Framework' master diagram.
Final
Sample 1
Development of cover for UNESCO publication. The 'Competence Framework' system needed to be expressed through a master diagram (left). Experimented with geometric shapes and colours incorporated from the master diagram into cover options. Combined with the 'interactive fluidity' of the system I used a watercolour-style effect as a background which doubled as section markers inside the report.
© Warren Field / UNESCO Bangkok
Final
Drafts
Sample 2
A Complex Formula
Photo 'development' vectors (above).
Photo selection in the development process came down to these three images – all usable in their own right for further promotional work adding value to the project.
© Warren Field / UNESCO Bangkok
Final
Drafts
Sample 3
WEB NEWSLETTER
Banner 'development' vectors (above).
Banner designs presented during the development process for anew UNESCO Bangkok newsletter.
© Warren Field / UNESCO Bangkok
Sample 4
Redesign of WESTPAC 1Oth Anniversary logo
IOC Sub-Commission for the Western Pacific (WESTPAC)
Logo 'development' vectors (above).
Multi-design options refined by assessment of need and optimisation of elements
© Warren Field /WESTPAC - Bangkok, Thailand
Drafts
Drafts
Sample 5
Photoshop key visuals to advertise
NEOPERL - leading supplier of plumbing components
Kiesewetter and Partner, Freiburg, Germany
© Warren Field
Drafts
Sample 6
Photoshop key visual to advertise
star-shaped confectionary
Kiesewetter and Partner, Freiburg, Germany
© Warren Field
Sample 7
Photoshop key visual for
confectionary packaging
Kiesewetter and Partner, Freiburg, Germany
© Warren Field
Draft
Sample 8
Photoshop key visual to advertise
Triax multimedia hardware
Kiesewetter and Partner, Freiburg, Germany
© Warren Field
Final
Sample 9
Logo design for online children's apparel shopping business in THAILAND.
Colours requested.
​
Logo 'development'
vectors
From workings in various colours to font tests and positioning of elements.
© Warren Field
Sample 10
Bradford Air logo development.
Air conditioner manufacturer
© Warren Field / Tactical Directions - Sydney
Sample 11
Scamps for Seakist® 'cashback' campaign
© Warren Field / Tactical Directions - Sydney
Sample 12
Drafts for the Australian Multihull Association logo
© Warren Field / Tactical Directions - Sydney
Sample 13
Drafts for the School of Tantric Studies logo
© Warren Field / Private - UK